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Ford Hires Santos, a Virtual Soldier Turned Into Worker

After GM announced its R2 space robot, how long could it be before the Blue Oval had something futuristic to show off? Ford recently introduced Santos, a new virtual-reality stress-testing digital man.

Santos, derived from the Department of Defense's Virtual Soldier Research program, is Ford's next stage of virtual work assistance. He works in a simulated Ford factory and measures the effects of real-world stress by combining a "complete biomechanical muscular system" with "predictive dynamics".

Ford ergonomics technical specialist Allison Stephens thankfully explains it in layman's terms:

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New Ford Fiesta Rated at 40mpg Highway and 29mpg City, See How it Compares with its Rivals

The official EPA (that's short for Environmental Protection Agency) numbers for Ford's highly anticipated new Fiesta are in.

According to the agency's calculations, the 2011 Fiesta with Ford's new six-speed PowerShift automatic transmission achieves an EPA certified 40mpg highway and 29mpg city (equal to 5.9lt and 8.1 lt/100km respectively).

The five-speed manual transmission model is EPA rated at 37 mpg highway and and 29 mpg city.

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New Ford Fiesta Takes on a Lamborghini Gallardo, Lives to Tell the Tale [Video]

Ford's looking to make a big statement with its upcoming Fiesta, and it seems like the new-age consumer-driven marketing has been a success. Now, the gurus behind the campaign have come up with a new one.

Recently, they put out a challenge to the public: come up with different tests to help assess the Fiesta and see how it stacks up against some major players. This one pits the upcoming Fiesta hatch against a Lambo in some real-world (and Fiesta-centric) tests.

It's a tad cheesy, but you should still be able to enjoy the show. Video after the break.

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Ford UK Launches Sporty Fiesta S1600 Limited Edition

European consumers (and soon enough, American buyers too) are patiently waiting for Ford to launch a hot ST or better yet, an RS version of the latest Fiesta hatchback powered by one of the firm's new EcoBoost turbo engines. But until that time comes, Ford is trying to lure enthusiasts with the launch of a sportier-looking version of the Fiesta.

Called the Fiesta S1600, only 650 of these special Fiestas are being created for the UK market with pricing set at �16,645. So what's the deal with this limited edition version of the Fiesta?

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New Ford Fiesta Overtakes VW Golf as Europe's Best Selling Car in Q1

The newest generation of the Ford Fiesta has become Europe's best-selling car, pushing the Volkswagen Golf into second place in both March 2010 and year-to-date sales, according to the latest figures from JATO Dynamics.

Ford sold 68,630 Fiestas in March 2010, representing a 25.8% increase in sales over March 2009, and 11,785 more than Volkswagen's second-placed Golf.

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