Volvo Prices the New S60 to take on Everyone, Starts from $38,550

Volvo Cars North America LLC is set to release its first (and arguably most important) vehicle since the brand was picked up by Chinese Geely: the 2011 S60 saloon. Barring any unforeseen problems (like the recent crash-mitigation ordeal), it should be picking up right where its forebear left off: trying to reinforce Volvo's entry in the mid-size sport-sedan market.

Coming in at a starting point of $38,550 ($37,700 plus $850 for destination charges), the new S60 hopes to pull in buyers from the mainstays. BMW, Mercedes, Audi, and Lexus? Volvo wants to take them down to China Town.

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EPIC FAIL: 2011 Volvo S60 "Collision Warning with Auto Brake" System Doesn't Work, Car Crashes at Press Event! [with Video]

It's probably a PR's worst nightmare - having something going completely wrong at a press event. And that's exactly what happened to Volvo at the media presentation of the firm's new S60 saloon in Sweden this week.

See, the Swedes wanted to show journalists how the 2011 S60 sedan's new 'Collision Warning with Auto Brake' system works in action, so they catapulted a test car out of a tunnel at around 35km/h towards a parked truck.

Volvo says this about the system: "Volvo's new Collision Warning with Auto Brake automatically brakes the car if there is an imminent risk of a collision with a moving or stationary vehicle. The system starts by alerting the driver and preparing the braking system for emergency braking. If the driver does not respond despite the warning, the brakes are applied automatically."

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Volvo Prices All-New S60 Sedan from �23,295 in the UK

Volvo's UK arm has announced prices and full specification details for the all-new S60 sedan that's available for order now, with first customer deliveries in August. Prices for the mid-size sedan range from �23,295 for the entry-level D3 ES (163PS) up to �36,745 for the top-of-the-range T6 AWD SE Lux Geartronic Premium.

At launch, the new S60 will be available with a choice of two diesels and one petrol engine. The newly-developed five-cylinder 2.0-liter D3 diesel engine produces 163HP and 400Nm of torque returning a combined fuel economy of 54.3mpg UK.

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