Showing posts with label Saab 9-5. Show all posts
Showing posts with label Saab 9-5. Show all posts

Wednesday, June 9, 2010

VIDEO: Saab Tester Takes New 9-5 for a Spin on the Track


Saab continues to publish new promotional material on its freshly revealed 9-5 sedan. This time the Trollhattan-based automaker has released a video with Stefan Runquist, Vehicle Dynamics manager for the new 9-5, behind the steering wheel. Runquist took the executive saloon for a spin on a Swedish test track and offered an overview of the 9-5's ride and handling characteristics. Watch the clip after the break.

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Thursday, June 3, 2010

Saab Releases New Promotional Video for 2011 9-5 Sedan


It's been a tough year for Saab, but for time being and with the help of its new owner, Spyker Cars NV, the Swedish carmaker seems to moving on to better days. By far the company's most promising asset is the all-new 2011 9-5 sedan that goes on sale in the U.S. this summer. Saab has already started promoting the 2011 9-5 with a new online commercial that you can watch right after the jump.

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Tuesday, May 25, 2010

Saab's U.S. Boss Talks About the Future and How the Brand will Tackle the Perception that the Brand is Dead


Automotive News recently had a chance to sit down with the COO of Saab North America, Mike Colleran, and discuss the future of Saab. perception

One of the first questions posed was the extent of damage to Saab's brand image during the past year and a half and how the Swedish automaker plans to improve its image in the near future.

"It is difficult to understand the complete depth of that damage. Certainly the brand did suffer" said Colleran. "I think there are a number of consumers who have the perception that Saab is gone."

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Friday, April 23, 2010

New 2010 Saab 9-5 Configurator Goes Online


Saab has opened up the doors to customizing its new 9-5 with a configurator, albeit a bit of a teaser version. With only colors and wheels available to choose from at the moment, there's only so much fun to be had.

As soon as the full configurator gets online, buyers will be able to get a better look at how they're going to justify a $50,000+ Saab. With a model that looks as funky and feels as Swedish as this, I can't wait.

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Thursday, April 22, 2010

China-Made Saab 9-5 by BAW: First Photos and Video


Earlier today, we showed you a bevy of pictures of the Beijing Automotive Works' (BAW) Saab 9-3-based C60 mid-size sedan. Now we have the first photos of the Chinese firm's reworked Saab 9-5, the C71 saloon, as well as a video showing both cars as they were being transferred to BAW's Beijing Motor Show stand.

As with the smaller C60, the most notable differences between the C71 and its Saab stablemate concern the styling of the front and rear ends.

As a reminder, in late 2009, BAW's parent company BAIC brought the design rights for the previous generation Saab 9-5 and certain 9-3 models along with some powertrain technology and tooling equipment from GM for about $200 million.

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Tuesday, April 20, 2010

BAW's Chinese Saab 9-5 Clone Teased in Beijing Auto Show Poster


At the end of 2009, Saab, in an effort to recoup some dough back when it was a part of GM, sold BAIC (Beijing Automotive Industry Holdings Co. Ltd.) the rights to use some old models/designs. Basically, BAIC will be able to use older 9-3 and 9-5 models' designs and their respective tech.

Thanks to that deal, BAIC sub-brand Beijing Auto Works (BAW) will be debuting at least one Saab-ish model this year at the Beijing Auto Show.

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