Showing posts with label Honda CR-Z. Show all posts
Showing posts with label Honda CR-Z. Show all posts

Wednesday, June 2, 2010

Honda CR-Z Guerrilla Marketing gets Extremely Spicy in Paris...


At least in Europe, Honda is following some pretty unconventional methods to promote its new CR-Z hybrid sports coupe. In fact, unless you're the artsy type or have a vivid imagination, you'll have a pretty hard time trying to figure out how Honda, the CR-Z or any car for that matter, fit in the "Live Every Litre" film project.

But just so you can get an idea, the "Live Every Litre" is supposed to be a documentary-style road movie in which numerous members of the public have been nominated by the project's online community to realize their dream in the new Honda CR-Z hybrid coupe.

In this case, Agent Lynch, aka Kate Rawlinson (originally from Newcastle), wanted to perform the world's first guerrilla burlesque routine in the streets of Monmartre in Paris.

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Thursday, April 15, 2010

VIDEO: New Honda CR-Z Coupe Launch Film for Europe, Middle East and Africa


Honda has released a new promotional film for its recently revealed CR-Z mild-hybrid coupe. The 90 second film was commissioned by Honda Motor Europe and will be used for press and marketing across Europe, the Middle East and Africa.

The film was produced by Gaucho Productions, a London-based film and digital agency. Directed by Ben Hume-Paton and produced by Kwok Yau, the clip was shot over a day and two nights in southern Spain. You can watch it after the jump.

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