Toyota claims it has helped lower the price of building fuel-cell-powered vehicles by up to 90%. With that in mind, the recently-tarnished Japanese manufacturer thinks it will be able to release a hydrogen car in the $50,000 range by 2015 (a time frame other manufacturers are playing by, as well).
According to Bloomberg, Toyota's first attempt at a retail hydrogen vehicle will be a four-door with the range of a conventionally (i.e. gasoline) powered car. However, Toyota isn't there yet.
Even though the brand has brought costs down from close to a million dollars per vehicle, Toyota "would need to cut current costs by about half before starting retail sales" according to Yoshihiko Masuda, Managing Director for Toyota's advanced vehicles.
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